Our approach to design in a broader sense:
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Think smart, work hard and don't waste time. That's what it boils down to. Our philosophy is simple, it is just to make the very best of the skills and experience we have, to provide an effective, efficient service for our clients.
At ACE, how we observe the world and how we perceive a design challenge defines us. Careful consideration of that challenge and the mapping out of clear direction and objectives are what we are about.
It is our aim to avoid designing product that takes advantage of people less fortunate than us. At ACE we are committed to using manufacturers that we have relationships with, that do not take advantage of their workers.
We have no wish to profit from the exploitation of others. We feel that those who take part in generating wealth for us and our clients deserve fair treatment. We wish all those we collaborate with to have a fair and equitable deal.
DESIGN AND THE ENVIRONMENT
Designers have a significant responsibility to the environment. Practically everything that people come into contact with is a designed object. At ACE we understand our responsibility to the environment and to the generations of the future.
It is our stated aim to minimise waste, to maximise the use of recyclable materials, to avoid the use of toxic chemicals in manufacturing and to minimise the energy footprint of our designs.